Music Video Evaluation

Now that I have finished my music video production assignment, I can reflect on what I did well and what I think needed improving.
For example in the music video, one thing that could have been improved is the length of the video as I was only able to make a shortened version. I feel that this was because I strained myself trying to complete all the work by myself. If I was to be given the opportunity to re-do this challenge, I would split the work-load by working in a group. This would allow me to complete the work more efficiently.
One thing I think I did well however, was editing the clips into sync with the beat of the song. This allowed for the video and audio to seemingly flow in a neater and a generally more visually appeasing manner.
Another area I think I did competed well was adhering to the common conventions found in the UK trap/drill genre, such as presenting an insight into UK gang culture, emotions of anger and a sense of rebellion that commonly affects youths in 'urban' regions all across the country.
My finished production can be found below for reference for my final evaluation.

RB7 Copyright Disclaimer

This is a screenshot of my written interaction with the owner of the song; asking if I would be allowed his permission to incorporate one of his songs into my coursework, as it fits the genre I was working into.

RB7 Music Video Storyboard and Moodboard

These two images show the storyboard and moodpboard I devised as a plan to help me whilst I complete the task of creating and producing a music video for the UK trap/drill genre. Within these two blueprints I have come up with a list of conventions common to this genre to incorporate into my own work. For location, since the artist whom has given me permission to use his song for my assignment lived in Coventry, this was the chosen location for filming.

RB7 Music Video Editing Progress

This is a screenshot that is intended to outline the progress I have made through the music video assignment so far.

RB7 Music Video Trailer

Research Methods for Music Video

For my music video, I will be required to research into the UK drill/trap music scene. One research method that can be implemented to improve the quality of my final production is the use of surveys. A survey allows for me to quickly gather data from the research audience from questions I have personally generated. If I choose to opt for this research method, I would perform a closed-question survey; which would allow me to interpret the data generating information at a more efficient rate, however this will limit the detail in the responses I receive as the research audience will only be able to reply with answers I have included. This can restrict the accuracy and reliability of the survey because the research audience can only select the answer that best matches their own; if they disagree with all the answers, this may become an issue.
Alternatively I may choose to run a focus group as my research method. The advantages running a focus group would present for me include being able to physically ask and adapt the questions I ask the research audience rather than pre-made questions that may lose relevance. However a problem for focus groups is they can prove to be very time consuming as I will have to organise a schedule that all members of the focus group can adhere to.
Whichever of these two research methods I decide to side with, I feel it is important for me to assimilate members for the research audience that are passionate and well-educated in the UK drill/trap genre as I feel this will yield better results because they will be more confident in picking out the conventions and techniques that have become prominent in the genre.

Analysing Promo Videos- Woodlands School 2015 Video

The last promotional video I will be analysing is Woodlands School 2015 video. Woodlands School is a educational institution that caters to the needs of nursery all the way up to further education Sixth for. The Woodlands School operates in the market town of Coleshill, Warwickshire and so takes on a different approach to appealing to its target market.

For their promotional video; Woodlands School opens the video with the school logo and motto over a white background to establish brand identity, that fades into an establishing shot of the school building. This enables the audience to make subconscious connections as they are slowly becoming more accustom with the Woodlands School brand.
Next the video displays cheerful teenage children going about their daily routine at school. This is incorporated into the school's promotional video because it connotes a sense of security, contentment a contentment, and togetherness that paints the institution in the best light possible for children whom are looking to join; and thus are likely to feel intimidated becoming a student in a new school.
At the 16 second mark a interview with a member of the senior staff;