The first music video I have chosen to analyse is 'The Move' by Big Tobz and Blittz. This music video follows a narrative; detailing a heist job on a rival. Throughout the music video the 2 protagonist encounter various problems that force them to improvise; such as the honey trap they send to draw their rival out being unsuccessful and them catching the attention of local law enforcements. The audiences is guided through this narrative, however it does require a level cultural competency in order for the audience to decode and achieve the preferred reading.
The lyrics throughout this song are illustrated and amplified through the music video. This is initially illustrated when Blittz attempts to call Big Tobz. The music video brings to view visuals that mimic the calling display typically found on modern iPhone devices, as a visual representation of the phone call being made. The video then proceeds to jumping between scenes of Toby and Blittz, bringing whoever is speaking in the conversation into the focus of the camera. This also aids the audience in interpreting who is speaking; as one common criticism of the UK drill genre, is that 'all artists sound the same'.
Big Tobz raps 'Safe, I'm ma be in a black Golf 06 plate', to which the narrative jumps to Blittz being in his car. From here Blittz begins describing the future victim of this 'move' when he raps 'some black yout, bangs the fraud ting and he traps too'. By this Blittz is saying that this potential victim is running fraud scams and drug dealing on the side to acquire riches.
Blittz then begins depicting how they will mug this man. Saying 'We can rob man one time fast, or we can go all out and make more p. Got shit hidden in 3 small yards, and I got a clean drop on all three'. This translates to they can rob the man quickly, however they will only have one opportunity and thus a smaller payout. Or they can be patient and plan a strategy to acquire all stashed goods that he will have stored in three different locations.Whilst this is happening a visual flash is displayed, showing the audience how the job would be conducted.
The narrative proceeds with the two putting on their balaclavas to avoid being seen but soon realising that for the job to be performed at that moment in time would too 'hot', and thus deciding to delay till the next day. A panning shot displaying the people at the location is used.
The narrative skips to the next day, outside a club Blittz tells Big Toby he has sent an attractive he will use as honey bait to line the man up when he says 'Honey trap ting I'mma send a little thot, with a A1 face and a sexy little bod. Which translates too he will send a honey trap loose girl with an attractive face and body to draw him out. This sexual objectification of woman is very prominent reoccurring theme in the genre. To emphasise on this, fragmented clips are used to draw the attention of the audience via her sexual appeal through the male gaze theory.
With the move not going according to plan, the two are forced to improvise, eventually to grab the man on first sight by the club entrance using a gun to put fear into his entourage. This can also be translated in the lyrics when Big Tobz spit 'Oi, Blittz show 'em what we're working with.
Whilst Blittz and Big Tobz are intimidating their kidnap victim, their attention is soon drawn to the following police car. This causes panic as they have kidnapped a man whom they we're going to rob with a firearm. To stress can be heard in Big Tobz's lyric 'Yo, Blittz tell me that ain't blue lights', with flashing blue lights being displayed visually in the music video.
