Promotional Video Brief

Brief for College Video – A day in the life of a student 

January 2017 

Objective: To promote the college Information Evening in a fun and imaginative way. 

Target Audience:  Potential students (Year 10) and their family in Nuneaton and the surrounding areas. 

Platform: Will be posted on college website and social media and sent out via an email newsletter. 

Content: 

• A day in the life of a student …… 
• To include: 

• Linc/Enrichment activities 
• Canteen 
• Socialising 
• Music 
• Lessons 
• Teaching staff 
• Sports 

• Facilities – try to incorporate all aspects of the college  
• Involve staff  
• Call to action at the end – come along to Information Evening   

Duration: 4 minutes max.  

Considerations:  

• Keep outtakes – show the real side of students/staff. 
• Music – upbeat, suitable for target audience.  Royalty free. 
• Logo/College name as Opener 
• Use the college branding  
• Good representation of all our students 

Timeline: To be completed by 24th March 2017