Analysing Music Videos- The Move

The first music video I have chosen to analyse is 'The Move' by Big Tobz and Blittz. This music video follows a narrative; detailing a heist job on a rival. Throughout the music video the 2 protagonist encounter various problems that force them to improvise; such as the honey trap they send to draw their rival out being unsuccessful and them catching the attention of local law enforcements. The audiences is guided through this narrative, however it does require a level cultural competency in order for the audience to decode and achieve the preferred reading.
The lyrics throughout this song are illustrated and amplified through the music video. This is initially illustrated when Blittz attempts to call Big Tobz. The music video brings to view visuals that mimic the calling display typically found on modern iPhone devices, as a visual representation of the phone call being made. The video then proceeds to jumping between scenes of Toby and Blittz, bringing whoever is speaking in the conversation into the focus of the camera. This also aids the audience in interpreting who is speaking; as one common criticism of the UK drill genre, is that 'all artists sound the same'.
Big Tobz raps 'Safe, I'm ma be in a black Golf 06 plate', to which the narrative jumps to Blittz being in his car. From here Blittz begins describing the future victim of this 'move' when he raps 'some black yout, bangs the fraud ting and he traps too'. By this Blittz is saying that this potential victim is running fraud scams and drug dealing on the side to acquire riches.
Blittz then begins depicting how they will mug this man. Saying 'We can rob man one time fast, or we can go all out and make more p. Got shit hidden in 3 small yards, and I got a clean drop on all three'. This translates to they can rob the man quickly, however they will only have one opportunity and thus a smaller payout. Or they can be patient and plan a strategy to acquire all stashed goods that he will have stored in three different locations.Whilst this is happening a visual flash is displayed, showing the audience how the job would be conducted.
The narrative proceeds with the two putting on their balaclavas to avoid being seen but soon realising that for the job to be performed at that moment in time would too 'hot', and thus deciding to delay till the next day. A panning shot displaying the people at the location is used.
The narrative skips to the next day, outside a club Blittz tells Big Toby he has sent an attractive he will use as honey bait to line the man up when he says 'Honey trap ting I'mma send a little thot, with a A1 face and a sexy little bod. Which translates too he will send a honey trap loose girl with an attractive face and body to draw him out. This sexual objectification of woman is very prominent reoccurring theme in the genre. To emphasise on this, fragmented clips are used to draw the attention of the audience via her sexual appeal through the male gaze theory.
With the move not going according to plan, the two are forced to improvise, eventually to grab the man on first sight by the club entrance using a gun to put fear into his entourage. This can also be translated in the lyrics when Big Tobz spit 'Oi, Blittz show 'em what we're working with.
Whilst Blittz and Big Tobz are intimidating their kidnap victim, their attention is soon drawn to the following police car. This causes panic as they have kidnapped a man whom they we're going to rob with a firearm. To stress can be heard in Big Tobz's lyric 'Yo, Blittz tell me that ain't blue lights', with flashing blue lights being displayed visually in the music video.

Practical Skills

Unit 6- Practical Skills aims to develop my moving image production skills. I will be required to deploy moving image and sound technology currently used in the moving image industry in the modern day. By the end of this unit, I hope to have a better understanding of video and audio sequences exert ideas and information. As a learner the intention is that I will be introduced to a diverse range of techniques enabling me to record visuals and audio.
For the purpose of this assignment, I will plan and produce a moving image production for a client; adhering to the client's requirements and the target audience's needs. This assignment will demonstrate that I can produce a moving image production in liaison that meets the approval standards for a client.
A trail of evidence will be uploaded to this blog in future posts, in the form of a step-by-step guide of how I achieve this.

Promotional Video Plan

For my promotional video for King Edward VI College, my intentions are to run with a day in the life of the average student-esque theme. My video will primarily follow a protagonist(s); who will be deployed as sort of a presenter, around the college campus, visiting various classrooms and displaying the type of learning environment that students are presented to study in, initiating short interviews with students and commanding staff of the King Edward VI College hierarchy about their thoughts on their college experience, establishing brand identity by walking around key monuments around the educational institution, etc.
My plan is to open with this protagonist(s) walking into the college through the main entrance; displaying the college sign located just outside the college's reception. Just as the protagonist(s) are about to enter the college building, the video will fade to black with an image of the King Edward VI College logo being revealed. I have chosen to implement this feature to create instant brand identity from the beginning of the promotional video, a feature which has been ever-present in Apple's promotional videos over the years. I believe that this creating brand identity from the beginning is important as it immediately informs the audience on who's video this belongs to, I also believe it is better to create brand identity in this order as the audience may lose interest if it is not established quick enough.
Next the protagonist(s) will proceed to lead the video towards an active classroom, depicting students  hard at work on computers in their lessons, and again in a lesson where a teacher is actively teaching their students. I intend on showing students working on Macs from the Media Studies section of the college as I believe that this is the fanciest area of the college, and thus will illustrate the college in the most positive light. I also hope to get footage of a science teacher; preferably Chemistry, giving a demonstration to a surrounding crowd of their pupils. I think this is a good feature to incorporate into my promotional video as it flaunts a more enjoyable side of the college life, whilst simultaneously flashing diversity in subjects.
Between these two scenes, I plan on implement short interviews with students and key staff around the college to fill space. I have chosen to incorporate this technique into my promotional video as it broadcasts individual's honest opinion on the college. This is especially valuable as it allows current students to communicate on their own evaluation on their college experience, whilst interviews with staff gives a more informative vibe, more advantageous for parents, especially those whom may be skeptic about sending their children to attend the college.
In terms of music score, I will have to abide by Copyright, Design and Patents Act of 1988. This will require to either get presentable permission from the artists themselves, or for me to find copyright-free music to produce this promotional video without the fear of legal prosecution.
This is the plan I have drawn up thus far, however, it is subject to change during the filming process, depending on what I may interpret to work better.
In total, I intend on the duration of my promotional video for King Edward VI College to last roughly 3-4 minutes. I believe this is sufficient time to detail the benefits of this college, without dragging the production too long to the point where the audience's attention begins to shift.

Health and Safety Precautions

For this assignment, I will be required to produce a promotional video for King Edward VI College. Whilst capturing my footage for this task, I will need to adhere to health and safety procedures to ensure the safety of not just myself, but others whom may be affected. These precautions are also put in place to ensure equipment is not damaged or stolen.
One procedure that I will make sure to abide to, is making sure all equipment is not left unattended. This ensures that the equipment does not get lost or stolen. This will be especially important as for some equipment (e.g. camera, camera dolly, tripod, etc) may need to be borrowed from the college with the expectation that it will be returned in the same condition it was loaned out in.
Another procedure to follow is making sure that the camera equipment does not obstruct the path of civilians. This is also important because impeding equipment can be tripped over, causing harm to surrounding people and/or the camera equipment. This can also be achieved by posting signs alerting unknowing pedestrians that the area is being used to record footage. This method also has the benefit of warning people of conditions that may be dangerous (e.g. posting these signs will warn people of epilepsy of camera flashes that may cause them problems).
Another precaution to take is ensuring that straps are worn when required. For example, the camera I will be using will have a neck strap to prevent accidental damage in case the camera happens to slip out of the cameraman's hands.

Promotional Video Release Forms

All evidence of release forms (photographic and/or audio) will be uploaded to this post on my blog.