This is a screenshot of my written interaction with the owner of the song; asking if I would be allowed his permission to incorporate one of his songs into my coursework, as it fits the genre I was working into.
Showing posts with label Unit 32- Promotional Video. Show all posts
Showing posts with label Unit 32- Promotional Video. Show all posts
Friday, 23 June 2017
RB7 Copyright Disclaimer
This is a screenshot of my written interaction with the owner of the song; asking if I would be allowed his permission to incorporate one of his songs into my coursework, as it fits the genre I was working into.
Thursday, 15 June 2017
Analysing Promo Videos- Woodlands School 2015 Video
The last promotional video I will be analysing is Woodlands School 2015 video. Woodlands School is a educational institution that caters to the needs of nursery all the way up to further education Sixth for. The Woodlands School operates in the market town of Coleshill, Warwickshire and so takes on a different approach to appealing to its target market.
For their promotional video; Woodlands School opens the video with the school logo and motto over a white background to establish brand identity, that fades into an establishing shot of the school building. This enables the audience to make subconscious connections as they are slowly becoming more accustom with the Woodlands School brand.
Next the video displays cheerful teenage children going about their daily routine at school. This is incorporated into the school's promotional video because it connotes a sense of security, contentment a contentment, and togetherness that paints the institution in the best light possible for children whom are looking to join; and thus are likely to feel intimidated becoming a student in a new school.
At the 16 second mark a interview with a member of the senior staff;
Next the video displays cheerful teenage children going about their daily routine at school. This is incorporated into the school's promotional video because it connotes a sense of security, contentment a contentment, and togetherness that paints the institution in the best light possible for children whom are looking to join; and thus are likely to feel intimidated becoming a student in a new school.
At the 16 second mark a interview with a member of the senior staff;
Friday, 26 May 2017
Analysing Promotional Video- Jasmine Lee Photography
The next promotional video I will be analysing is Jasmine Lee Photography's 2013 promotional advert, produced by Lorimerworks.
Jasmine Lee Photography is a small-time wedding and lifestyle photography company stationed in San Fransisco, California. I have chosen to analyse this business because it provides insight into a smaller organisation and how they deploy and mix various promotional techniques to create a successful promotional video as opposed to larger businesses such as Apple.
Because Jasmine Lee Photography targets less of a mass market than Apple's promotional advert; one of the requirements their promotional video would be expected to fulfil is catering to a more niche audience interested in photography with the California-styled theme the organisation operates their business around.
The video begins with visuals of the company's work being displayed, a voiceover describing the photographer's experiences whilst exploring the art of photography.
Around the 30th second mark, the narrator says "I'm Jasmine Lee and I'm a wedding photographer". At this point; a logo of her business appears over blurred footage, to pull the audience's focus. This is done this way to create a brand image. Now when a member of audience is presented with the logo or hear the name Jasmine Lee, they are more likely to associate it with her business, whilst creating a mellowed brand reputation. I believe that this technique is implemented early in the promotional video as the audience's attention wanders as time drags on by, and so this emphasises the importance of getting in the message through quickly.
Jasmine Lee Photography is a small-time wedding and lifestyle photography company stationed in San Fransisco, California. I have chosen to analyse this business because it provides insight into a smaller organisation and how they deploy and mix various promotional techniques to create a successful promotional video as opposed to larger businesses such as Apple.
Because Jasmine Lee Photography targets less of a mass market than Apple's promotional advert; one of the requirements their promotional video would be expected to fulfil is catering to a more niche audience interested in photography with the California-styled theme the organisation operates their business around.
The video begins with visuals of the company's work being displayed, a voiceover describing the photographer's experiences whilst exploring the art of photography.
Around the 30th second mark, the narrator says "I'm Jasmine Lee and I'm a wedding photographer". At this point; a logo of her business appears over blurred footage, to pull the audience's focus. This is done this way to create a brand image. Now when a member of audience is presented with the logo or hear the name Jasmine Lee, they are more likely to associate it with her business, whilst creating a mellowed brand reputation. I believe that this technique is implemented early in the promotional video as the audience's attention wanders as time drags on by, and so this emphasises the importance of getting in the message through quickly.
Wednesday, 24 May 2017
Client Requirements & Specified Audiences
For my King Edward VI College promotional video, I was required to produce a film that realises client requirements in relation to pre-specified audiences. My target audience for this production was students in the local area wishing to further their education past GCSEs, and their parents/guardians.
In lease with the client, I was given had brief meetings, I took notes on the type of production they were looking for and I was given post-production feedback. An screenshot of the written feedback in correlation to the production can be found below:
To cater the promotional video to its target audience, I deliberately encoded various techniques. One of these was using a hip-hop soundtrack for non-diegetic sound, this is also the first thing the audience will take note on. The production was created in this way because I believe that it automatically, subconsciously soothes the audience by exposing them to sounds adolescent teenagers are familiar with.
In lease with the client, I was given had brief meetings, I took notes on the type of production they were looking for and I was given post-production feedback. An screenshot of the written feedback in correlation to the production can be found below:
To cater the promotional video to its target audience, I deliberately encoded various techniques. One of these was using a hip-hop soundtrack for non-diegetic sound, this is also the first thing the audience will take note on. The production was created in this way because I believe that it automatically, subconsciously soothes the audience by exposing them to sounds adolescent teenagers are familiar with.
Saturday, 13 May 2017
Thursday, 23 March 2017
Promotional Video Plan
For my promotional video for King Edward VI College, my intentions are to run with a day in the life of the average student-esque theme. My video will primarily follow a protagonist(s); who will be deployed as sort of a presenter, around the college campus, visiting various classrooms and displaying the type of learning environment that students are presented to study in, initiating short interviews with students and commanding staff of the King Edward VI College hierarchy about their thoughts on their college experience, establishing brand identity by walking around key monuments around the educational institution, etc.
My plan is to open with this protagonist(s) walking into the college through the main entrance; displaying the college sign located just outside the college's reception. Just as the protagonist(s) are about to enter the college building, the video will fade to black with an image of the King Edward VI College logo being revealed. I have chosen to implement this feature to create instant brand identity from the beginning of the promotional video, a feature which has been ever-present in Apple's promotional videos over the years. I believe that this creating brand identity from the beginning is important as it immediately informs the audience on who's video this belongs to, I also believe it is better to create brand identity in this order as the audience may lose interest if it is not established quick enough.
Next the protagonist(s) will proceed to lead the video towards an active classroom, depicting students hard at work on computers in their lessons, and again in a lesson where a teacher is actively teaching their students. I intend on showing students working on Macs from the Media Studies section of the college as I believe that this is the fanciest area of the college, and thus will illustrate the college in the most positive light. I also hope to get footage of a science teacher; preferably Chemistry, giving a demonstration to a surrounding crowd of their pupils. I think this is a good feature to incorporate into my promotional video as it flaunts a more enjoyable side of the college life, whilst simultaneously flashing diversity in subjects.
Between these two scenes, I plan on implement short interviews with students and key staff around the college to fill space. I have chosen to incorporate this technique into my promotional video as it broadcasts individual's honest opinion on the college. This is especially valuable as it allows current students to communicate on their own evaluation on their college experience, whilst interviews with staff gives a more informative vibe, more advantageous for parents, especially those whom may be skeptic about sending their children to attend the college.
In terms of music score, I will have to abide by Copyright, Design and Patents Act of 1988. This will require to either get presentable permission from the artists themselves, or for me to find copyright-free music to produce this promotional video without the fear of legal prosecution.
This is the plan I have drawn up thus far, however, it is subject to change during the filming process, depending on what I may interpret to work better.
In total, I intend on the duration of my promotional video for King Edward VI College to last roughly 3-4 minutes. I believe this is sufficient time to detail the benefits of this college, without dragging the production too long to the point where the audience's attention begins to shift.
My plan is to open with this protagonist(s) walking into the college through the main entrance; displaying the college sign located just outside the college's reception. Just as the protagonist(s) are about to enter the college building, the video will fade to black with an image of the King Edward VI College logo being revealed. I have chosen to implement this feature to create instant brand identity from the beginning of the promotional video, a feature which has been ever-present in Apple's promotional videos over the years. I believe that this creating brand identity from the beginning is important as it immediately informs the audience on who's video this belongs to, I also believe it is better to create brand identity in this order as the audience may lose interest if it is not established quick enough.
Next the protagonist(s) will proceed to lead the video towards an active classroom, depicting students hard at work on computers in their lessons, and again in a lesson where a teacher is actively teaching their students. I intend on showing students working on Macs from the Media Studies section of the college as I believe that this is the fanciest area of the college, and thus will illustrate the college in the most positive light. I also hope to get footage of a science teacher; preferably Chemistry, giving a demonstration to a surrounding crowd of their pupils. I think this is a good feature to incorporate into my promotional video as it flaunts a more enjoyable side of the college life, whilst simultaneously flashing diversity in subjects.
Between these two scenes, I plan on implement short interviews with students and key staff around the college to fill space. I have chosen to incorporate this technique into my promotional video as it broadcasts individual's honest opinion on the college. This is especially valuable as it allows current students to communicate on their own evaluation on their college experience, whilst interviews with staff gives a more informative vibe, more advantageous for parents, especially those whom may be skeptic about sending their children to attend the college.
In terms of music score, I will have to abide by Copyright, Design and Patents Act of 1988. This will require to either get presentable permission from the artists themselves, or for me to find copyright-free music to produce this promotional video without the fear of legal prosecution.
This is the plan I have drawn up thus far, however, it is subject to change during the filming process, depending on what I may interpret to work better.
In total, I intend on the duration of my promotional video for King Edward VI College to last roughly 3-4 minutes. I believe this is sufficient time to detail the benefits of this college, without dragging the production too long to the point where the audience's attention begins to shift.
Wednesday, 22 March 2017
Health and Safety Precautions
For this assignment, I will be required to produce a promotional video for King Edward VI College. Whilst capturing my footage for this task, I will need to adhere to health and safety procedures to ensure the safety of not just myself, but others whom may be affected. These precautions are also put in place to ensure equipment is not damaged or stolen.
One procedure that I will make sure to abide to, is making sure all equipment is not left unattended. This ensures that the equipment does not get lost or stolen. This will be especially important as for some equipment (e.g. camera, camera dolly, tripod, etc) may need to be borrowed from the college with the expectation that it will be returned in the same condition it was loaned out in.
Another procedure to follow is making sure that the camera equipment does not obstruct the path of civilians. This is also important because impeding equipment can be tripped over, causing harm to surrounding people and/or the camera equipment. This can also be achieved by posting signs alerting unknowing pedestrians that the area is being used to record footage. This method also has the benefit of warning people of conditions that may be dangerous (e.g. posting these signs will warn people of epilepsy of camera flashes that may cause them problems).
Another precaution to take is ensuring that straps are worn when required. For example, the camera I will be using will have a neck strap to prevent accidental damage in case the camera happens to slip out of the cameraman's hands.
One procedure that I will make sure to abide to, is making sure all equipment is not left unattended. This ensures that the equipment does not get lost or stolen. This will be especially important as for some equipment (e.g. camera, camera dolly, tripod, etc) may need to be borrowed from the college with the expectation that it will be returned in the same condition it was loaned out in.
Another procedure to follow is making sure that the camera equipment does not obstruct the path of civilians. This is also important because impeding equipment can be tripped over, causing harm to surrounding people and/or the camera equipment. This can also be achieved by posting signs alerting unknowing pedestrians that the area is being used to record footage. This method also has the benefit of warning people of conditions that may be dangerous (e.g. posting these signs will warn people of epilepsy of camera flashes that may cause them problems).
Another precaution to take is ensuring that straps are worn when required. For example, the camera I will be using will have a neck strap to prevent accidental damage in case the camera happens to slip out of the cameraman's hands.
Promotional Video Release Forms
All evidence of release forms (photographic and/or audio) will be uploaded to this post on my blog.
Wednesday, 15 February 2017
Analysing Promo Videos- Apple iPhone Advert
The first convention to grab my attention in this advert is the brand identity expressed in the form of the Apple logo that slightly illuminates through the audience's screen within the opening 2 seconds before fading. This attempts to draw the attention of the audience to the reputable brand; whom during this time period would have been anticipating a new iPhone model to be revealed, whilst also reinforcing a sense of brand identity.
As the Apple logo fades to black, the second technique is deployed. Product photography is used to allow the audience to analyse this smartphone, up until 10 seconds, rotating visual footage of a glossed up iPhone 7 is displayed to further create hype for the latest iPhone model.
Simultaneously in this promotional video, calm, uplifting motif is implemented and reemphasised through the mode of address. I presume that this is utilised to cater towards Apple's target audience; user's with unique needs, but a need for a sense of organisation and simplicity.
Over this motif that play throughout the duration of this promotional video, a audio presenter/commentator narrates the advancements in the iPhone 7 model, drawing in the compelling audience eagerly waiting on its release.
Monday, 13 February 2017
Promotional Video Brief
Brief for College Video – A day in the life of a student
January 2017
Objective: To promote the college Information Evening in a fun and imaginative way.
Target Audience: Potential students (Year 10) and their family in Nuneaton and the surrounding areas.
Platform: Will be posted on college website and social media and sent out via an email newsletter.
Content:
- A day in the life of a student ……
- To include:
- Linc/Enrichment activities
- Canteen
- Socialising
- Music
- Lessons
- Teaching staff
- Sports
- Facilities – try to incorporate all aspects of the college
- Involve staff
- Call to action at the end – come along to Information Evening
Duration: 4 minutes max.
Considerations:
- Keep outtakes – show the real side of students/staff.
- Music – upbeat, suitable for target audience. Royalty free.
- Logo/College name as Opener
- Use the college branding
- Good representation of all our students
Timeline: To be completed by 24th March 2017
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