Analysing Promo Videos- Woodlands School 2015 Video

The last promotional video I will be analysing is Woodlands School 2015 video. Woodlands School is a educational institution that caters to the needs of nursery all the way up to further education Sixth for. The Woodlands School operates in the market town of Coleshill, Warwickshire and so takes on a different approach to appealing to its target market.

For their promotional video; Woodlands School opens the video with the school logo and motto over a white background to establish brand identity, that fades into an establishing shot of the school building. This enables the audience to make subconscious connections as they are slowly becoming more accustom with the Woodlands School brand.
Next the video displays cheerful teenage children going about their daily routine at school. This is incorporated into the school's promotional video because it connotes a sense of security, contentment a contentment, and togetherness that paints the institution in the best light possible for children whom are looking to join; and thus are likely to feel intimidated becoming a student in a new school.
At the 16 second mark a interview with a member of the senior staff;