Wednesday 10 May 2017

Analysing Music Videos- Splash & Cash

The second music video I will be analysing is Splash & Cash; a collaboration by R6 and ST of 67, and Bis and MizorMac of Harlem Spartans. Splash & Cash follows a combination of the performance and concept music video styles in my opinion. I believe this because the music video does show conventions of performance, such as it correlates with the lyrics in some moments and it does contain lip syncing. However in other instances It only lingers around the gang theme, but does not contain visuals to back up the lyrics.



The music video starts off with a hooded man sitting on top of a basketball hoop on in an estate block park. This is a method of intimidation, a common theme shared in UK trap music; which centres around gang activities and road life.
The lyrics heard at the 18 second mark say 'Move to then splash them youts'. Which translates to stalk and kill their opponent. This is backed by the music video which presents the audience with a clip of a gang member standing alongside a bike. Push bikes have become prominent in gang related crime scenes as their speed and ability to easily manoeuvre around areas such as alleys has been incorporated into drive/ride by assaults. This is also links to the proverb 'No Face, No Case'. If they cannot be seen committing these crimes, they are not likely to face charges.




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